October 6, 2016
By John Timar
Tip #4: Brand
We live in the era of the brand. I speak with so many companies and government organizations that ultimately want their employees, customers, partners, and citizens using a mobile app that reinforces their brand. You know exactly how this goes. You can’t get a private label COTS product from the big platform backend systems we just discussed. So, you either abandon your hopes and dreams, or you hire some developers or a systems integrator to create your mobile app. Voila. What next?
Well, then people start using it. Problems emerge. Developers leave, or maybe they don’t. Maybe you need to hire more. Wait a second. Your focus is on environmental due diligence inspections and now you spend the bulk of your days interviewing developers. Or, maybe you call up your original development partner, the local integrator. You get charged for software updates and by the time they are released, they are already outdated. It is just one big circus. You end up broke and tired; and, you may hurt your brand in the process. It is not a good day. There is an alternative. You can represent your brand exactly as you envision. You can have the benefits of a private label product and COTS software at the same time. You don’t have to compromise anymore. You can do right by your company and your customers with your own version of TerraGo Edge today. Give me a call and I’ll tell you all about it.